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2 clusters · 4 sources · 3 days · First seen · Last updated

Trung Nguyên Legend global coffee culture promotion

Overview

Trung Nguyên Legend has been conducting international efforts to promote Vietnamese coffee culture and products across various global markets.

In September 2026, the company introduced its “Coffee Meditation” experience to Japan during the “Viet Nam Day 2026” event in the Kyushu-Okinawa region. Held at the Consulate General of Vietnam in Fukuoka, the session focused on a process of purifying the body, mind, and spirit through guided coffee preparation and healing music. The event was attended by Japanese regional officials and diplomatic representatives from several nations.

Concurrently, the brand participated in the WorldFood Moscow 2026 international food and beverage trade fair in Russia. The company used the exhibition to highlight Vietnamese Robusta coffee and its unique culture, providing a space for international visitors to taste its products. This follows a broader strategy of introducing Vietnamese coffee brands to markets including the United States, India, and Dubai.

Entities

Trung Nguyên Legend · Dang Le Nguyen Vu · Consulate General of Vietnam in Fukuoka · Fukuoka · WorldFood Moscow

Timeline

  1. 5 days ago

    [BUSINESS] 2 sources
    Trung Nguyên Legend showcases Vietnamese coffee at WorldFood Moscow

    Trung Nguyên Legend showcased Vietnamese Robusta coffee and culture at the WorldFood Moscow 2026 trade fair to expand its international market presence.

  2. 7 days ago

    [CULTURE] 2 sources
    Trung Nguyên Legend introduces Coffee Meditation to Japan

    Trung Nguyên Legend introduced its “Coffee Meditation” experience to Japan for the first time during the “Viet Nam Day 2026” event in Fukuoka, showcasing Vietnamese coffee culture to international dignitaries.

Sources

cafebiz.vn · cafef.vn · kenh14.vn · soha.vn