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Turkey enforces new e‑commerce advertising rules

Updated 7 times since CLSTR started tracking revisions of this situation.

What changed

2026-07-30 09:54 UTC → 2026-07-31 08:47 UTC · added removed

Turkey’s revised its Commercial Advertising and Unfair Trade Practices Regulation (Official Gazette No. 33297, 1 July 2026) was amended to take effect on 1 August 2026. Discount‑sale advertisements must now display The core provisions require discount‑sale ads to show the lowest price recorded during in the ten days immediately before the promotion, preventing temporary price hikes that create an illusion of a deep discount. Conditional‑sale promotions are subject to the same transparency rule, promotion and prohibit inflated “original” prices, with a special rule for perishable goods the price shown must be either the immediate pre‑discount price or the ten‑day low. The Ministry of Trade also reiterated consumer‑protection reminders for the hospitality sector: restaurants, cafés and similar venues may not charge undisclosed service, table or “kuver” fees; tips must remain voluntary; menus must be offered in printed form as well as via QR codes; the lower of shelf‑label and cash‑register prices applies; and packaging weight (“dara”) cannot be added to the product price. Violations can attract fines of up to 1.439 million Turkish lira. Advertising goods. Advertisements for fortune tellers, fortune‑tellers, mediums, astrologers and other similar all illegal gambling or betting services is prohibited, remain banned, and the ban on ads for illegal betting, casino and lottery games has been expanded. Inspections across all 81 provinces continue, now with extends to AI‑generated digital characters that could be mistaken for real persons, which must be clearly labelled as artificial. Influencer content must carry an emphasis explicit “advertisement” or “promotion” notice. The rules apply to every media channel—television, radio, print, online sites and social‑media platforms—and inspections will focus on the new discount‑price and ad‑ban provisions, and the consumer‑complaint provisions. Consumer‑complaint response deadline remains at times were shortened from 72 to 48 hours. The Ministry of Trade reiterated existing hospitality‑sector consumer‑protection reminders, with fines up to 1.439 million Turkish lira for violations.

Versions

  1. 2026-07-31 08:47 UTC Turkey enforces new e‑commerce advertising rules
  2. 2026-07-30 09:54 UTC Turkey enforces new e‑commerce advertising rules
  3. 2026-07-29 19:00 UTC Turkey enforces new e‑commerce advertising rules
  4. 2026-07-27 11:33 UTC Turkey enforces new e‑commerce advertising rules
  5. 2026-07-27 07:30 UTC Turkey enforces new e‑commerce advertising rules
  6. 2026-07-26 13:00 UTC Turkey's new e‑commerce advertising rules in force
  7. 2026-07-26 08:23 UTC Turkey enforces new e‑commerce advertising rules
  8. 2026-07-25 20:45 UTC Turkey expands ad rules, enforces new e‑commerce rules

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