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2 clusters · 7 sources · 3 days · First seen · Last updated

Turkish Airlines Liverpool FC sponsorship deal

Overview

Liverpool Football Club has announced a new partnership with Turkish Airlines, which will serve as the club’s main shirt sponsor beginning in the 2027/28 season. The branding will appear on the match shirts for the men’s first team, the women’s team, and the academy.

This agreement ends a 17-year tenure for Standard Chartered as the primary sponsor. While Standard Chartered will transition to a Global Partner role in June 2027, the new deal with Turkish Airlines is reported to be worth £300 million over five years, providing approximately £60 million annually. This represents an increase over the roughly £50 million in annual revenue provided by the previous partner.

Entities

Standard Chartered · Liverpool Football Club · Turkish Airlines · Ahmet Olmuştur · Ben Latty

Timeline

  1. 3 days ago

    [SPORTS] 2 sources
    Turkish Airlines signs £300m shirt sponsorship deal with Liverpool FC

    Liverpool FC has signed a £300 million, five-year deal with Turkish Airlines, making the airline the club's primary shirt sponsor starting in the 2027/28 season.

  2. 5 days ago

    [SPORTS] 5 sources
    Turkish Airlines to become Liverpool FC Main Club Partner

    Turkish Airlines will replace Standard Chartered as Liverpool FC's Main Club Partner starting in the 2027/28 season, while Standard Chartered transitions to a Global Partner role.

Sources

baotintuc.vn · en.baoquocte.vn · gsp.ro · sixsports.in · sportbuzzbusiness.fr · travelling.travelsearch.it · webwire.com