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2 clusters · 5 sources · 3 days · First seen · Last updated

Uganda tourism marketing partnership with Champions Hockey_e

Overview

The Uganda Tourism Board (UTB), supported by the Embassy of Uganda in Switzerland, has entered into a one-year sponsorship deal with the Swiss-based Champions Hockey League (CHL) for the 2026-27 season.

Under the ‘Explore Uganda’ branding, the partnership will utilize stadium advertising, television broadcasts, and social media to promote the country’s wildlife, landscapes, and cultural experiences to the CHL fanbase. The initiative specifically targets European markets, such as Switzerland, to increase international arrivals and promote Uganda’s Meetings, Incentives, Conferences, and Exhibitions (MICE) sector.

This marketing effort is part of Uganda’s Tenfold Growth Strategy, which seeks to expand the national economy to $500 billion by 2040 and reach $5 billion in tourism revenue by the 2028/29 financial year.

Entities

Champions Hockey League · Uganda Tourism Board · Switzerland · Uganda · Infront Sports & Media

Timeline

  1. [BUSINESS] 3 sources
    Uganda Tourism Board partners with Champions Hockey League

    The Uganda Tourism Board has partnered with the Champions Hockey League to promote Ugandan tourism to millions of European sports fans via stadium advertising and media during the 2026/27 season.

  2. [BUSINESS] 2 sources
    Uganda partners with Champions Hockey League to boost tourism

    Uganda has secured a sponsorship deal with the Champions Hockey League to promote its tourism brand to Swiss and European audiences as part of a long-term economic growth strategy.

Sources

africanmarketingconfederation.org · atqnews.com · entebbenews.net · kawowo.com · ubc.go.ug