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3 clusters · 8 sources · 7 days · First seen · Last updated

Categories: BUSINESS

UGG 2026 Ultra Mini Bailey Bow launch

Entities: SheerID · UGG Rewards · UNiDAYS · Ultra Mini Bailey Bow · UGG

Overview

In late July 2026 UGG began a fall back‑to‑school marketing push that introduced the Ultra Mini Bailey Bow boot, a re‑imagined version of its classic Ultra Mini silhouette with a permanent satin bow. The campaign, fronted by pop band Muna and filmed at a Los Angeles high school, highlighted creativity from students, artists and musicians and launched a college‑ambassador program and customer incentives.

UGG later supplied detailed product information, noting the Bailey Bow boot retails for $175, is offered in three colours and is exclusive to UGG Rewards members. The boot retains the brand’s 17 mm sheepskin lining, water‑repellent treatment and a sugarcane EVA outsole, with recycled‑polyester textile binding. The announcement also introduced the Goldenstar Evelina clog, priced at $175, featuring a suede upper, sheepskin lining, contoured footbed and an adjustable metal‑buckle strap.

On 29 July 2026 UGG added a 10 % discount for eligible U.S. college students and teachers. Students verify eligibility through UNiDAYS, while teachers (and other community heroes) use SheerID. The discount applies to the Ultra Mini Bailey Bow boot, which remains available only to members of the UGG Rewards programme, with free sign‑up on the company’s website.

Timeline

  1. 4 days ago

    [BUSINESS] 2 sources
    UGG offers 10% student and teacher discount and launches Ultra Mini Bailey Bow boot

    UGG gives US college students and teachers 10% off via UNiDAYS and SheerID, and debuts the $175 Ultra Mini Bailey Bow boot for rewards members.

  2. 10 days ago

    [BUSINESS] 2 sources
    UGG introduces Ultra Mini Bailey Bow boot and Goldenstar Evelina clog

    UGG unveiled the $175 Ultra Mini Bailey Bow boot with a satin bow and the $175 Goldenstar Evelina clog with an adjustable strap, both highlighted for sheepskin lining and eco‑friendly details.

  3. 10 days ago

    [BUSINESS] 4 sources
    UGG launches back-to-school campaign featuring new Ultra Mini Bailey Bow and band Muna

    UGG's 2026 back-to-school campaign unveils new styles such as the Ultra Mini Bailey Bow boot, features band Muna, and launches a college‑ambassador program with a $150 purchase incentive.

Sources

cleveland.com · eonline.com · expo.cleveland.com · masslive.com · nj.com · peppercomm.com · topics.al.com · wwd.com