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Universal Music Group AI licensing partnerships

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2026-09-10 14:48 UTC → 2026-09-11 03:53 UTC · added ~~removed~~

Universal Music Group (UMG) has established multiple licensing partnerships to integrate artificial intelligence with its music catalog. In August 2026, UMG partnered with the AI-powered app Hook. This agreement allows users to create remixes, mashups, and video content using official recordings from labels such as Republic Records and Capitol Records. The partnership focuses on licensed remixing rather than generative AI, ensuring rights-holders maintain control and receive compensation for user-generated content shared on social media platforms. In September 2026, UMG entered a multi-year agreement with ElevenLabs to co-develop a new AI-powered music platform. This marks ElevenLabs’ first agreement with a major music label. The collaboration aims to provide tools for fans to remix, mashup, and generate personalized vocal experiences using licensed music from the UMG catalog. Beyond fan-facing applications, the companies intend to jointly develop AI audio tools specifically for artists and songwriters. Both organizations emphasized a commitment to “responsible AI development that respects human creativity and ensures creators can share in the value generated by these new technologies.”

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