[REVISION HISTORY]

US energy drink market financial performance

Updated 1 time since CLSTR started tracking revisions of this situation.

What changed

2026-08-10 14:22 UTC → 2026-08-15 20:43 UTC · added ~~removed~~

Major energy drink companies reported strong second-quarter 2026 financial results. Celsius Holdings achieved record revenue of $817.9 million, an 11% year-over-year increase. Growth was largely driven by the Alani Nu brand, which saw retail sales rise 55.7% to approximately $364.4 million. However, commodity inflation and promotions led to a decline in Adjusted EBITDA to $184.2 million. Monster Beverage Corporation also reported record quarterly sales, with net sales rising 20.2% year-over-year to $2.54 billion. The company saw significant growth in international markets, where sales increased 34.6% to $1.16 billion. Following these results, the company announced a 2-for-1 stock split scheduled to take effect on August 11. Following the reporting period, Monster Beverage Corporation has experienced a divergence between its financial performance and stock market technicals. While the company achieved record quarterly sales of $2.537 billion—the first time revenue has exceeded the $2.5 billion threshold—and reported net income of $584.54 million, the stock has faced heavy selling pressure. Shares closed at $46.82, trading significantly below its 20-day, 50-day, and 200-day exponential moving averages. Technical indicators suggest the stock is in an “extreme oversold state,” with a daily Relative Strength Index (RSI14) of 12.41.

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