US Labor Day retail sales trends

Retailers initiated early Labor Day sales across multiple sectors, including smart home technology, home decor, and consumer goods. Early promotions featured discounts on Amazon’s Blink security products and up to 25 percent off sitewide at Lulu and Georgia. Consumer data indicated that 73 percent of shoppers intended to purchase items leading up to the holiday weekend, with groceries identified as a primary spending category.

As the holiday weekend progressed, major clothing and lifestyle brands such as Anthropologie, Banana Republic, Gap, and J.Crew launched significant markdowns ranging from 30% to 75%. Other retailers, including Under Armour, Macy’s, and JCPenney, offered seasonal clearances and promotional discounts on apparel and various household items.

For the 2026 Labor Day weekend, promotional activity expanded with specific coupon-based offers. Kohl’s introduced a $10 discount on $25 purchases, 15% off home items, and a Kohl’s Cash incentive for spending through September 7. Under Armour increased its outlet discounts to 40%, with an additional 15% off via specific codes for athletic gear. Other significant markdowns included up to 70% off at JCPenney, 60% off at Crate & Barrel, and 40% off at Anthropologie. The sales period also saw beauty and wellness brands, such as Kiehl’s and Goop, offering category-specific savings alongside ongoing Amazon discounts.

As the sales period extended, promotions expanded into the e-mobility and green technology sectors. Lectric offered a free extra battery bundle with its XPress2 e-bike, while Monarc provided discounts on Marker and Tracer urban e-bikes. Segway reduced prices on Max G3 and ZT3 Pro e-scooters, alongside deals from Autel, ENGWE, and Velotric. In apparel, UGG held a sale with up to 50% off select styles, offering double points to UGG Rewards members on qualifying items.