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US legislative bans on algorithmic surveillance pricing

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2026-09-28 21:51 UTC → 2026-10-02 23:11 UTC · added removed

Legislative efforts to curb surveillance pricing in the United States have progressed from municipal bans to state-level enforcement. In late September 2026, the Seattle City Council passed the Fair Pricing and Transparency Act, prohibiting large grocery retailers from using personal data—including web history and location—to set individualized prices. This ordinance allows consumers to sue for illegal algorithmic price gouging. Following this, On October 1, 2026, Maryland prepared to enforce its own officially implemented the Protection From Predatory Pricing Act on October 1, 2026. This state (House Bill 895). Introduced by Governor Wes Moore’s administration, the law targets food retailers with large footprints locations exceeding 15,000 square feet and certain third-party delivery services, prohibiting services. The measure aims to prevent the use of consumer profiles surveillance or personal data to manipulate costs. Unlike the Seattle measure, the set individualized prices, while still allowing standard dynamic pricing based on factors like supply, demand, perishability, or weather. The Maryland law includes specific financial penalties, with classifies violations as “unfair, abusive, or deceptive trade practices” under the Maryland Consumer Protection Act. Following an expired 45-day cure period for companies that failed to adjust their algorithmic models, the Attorney General’s Consumer Protection Division able to can now issue penalties. First-time offenders face fines ranging from $10,000 to $25,000 per violation. of $10,000, while subsequent violations can reach $25,000. Other states, including Connecticut and New Jersey, are reportedly monitoring continue to monitor Maryland’s implementation. implementation as they evaluate their own regulatory timelines.

Versions

  1. 2026-10-02 23:11 UTC US legislative bans on algorithmic surveillance pricing
  2. 2026-09-28 21:51 UTC US legislative bans on algorithmic surveillance pricing

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