Vertical video adoption and editing tools

In early July, Instasize highlighted its expansion of mobile photo‑video editing features to meet the growing demand for vertical video content, noting that its user base had surpassed two million and that a suite of filters, borders and AI‑enhanced tools were now available. The app’s development was presented as part of a broader surge in 9:16 video formats on platforms such as TikTok, Instagram Reels and YouTube Shorts.

Two weeks later, the narrative shifted to a global perspective: TikTok’s popularity was identified as the primary driver of the vertical video shift, prompting major platforms—including Meta, YouTube and even Netflix—to launch or experiment with native vertical formats. Creators worldwide, from Spanish streamers to esports broadcasters, adapted their production workflows to the 9:16 aspect ratio, underscoring the ergonomic and algorithmic advantages of upright smartphone viewing.