[REVISION HISTORY]

Vertical video format adoption in Spanish media

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What changed

2026-08-28 08:53 UTC → 2026-08-31 09:46 UTC · added ~~removed~~

The Spanish media landscape is seeing an increased focus on vertical video formats for mobile consumption. In mid-August, Hibiscus Market Producciones launched Trama Vertical, a Mallorca-based platform led by Marina Rico. The service aims to introduce the vertical drama business model—successful in China and the United States—to Spanish-speaking markets through short-form fiction, documentaries, and entertainment designed for smartphones. Following this, Netflix expanded its mobile application features by rolling out ‘Clips’ in Spain and Norway. This vertical video feed, exclusive to Android and iOS devices, allows users to discover movies, series, and eventually podcasts through 30-second segments tailored to their viewing habits. The feature mimics the scrolling experience of platforms like TikTok and Instagram Reels, enabling users to save clips for later viewing or share them via social media. This strategic move is intended to increase engagement among younger audiences and compete more directly with YouTube for watch time. To further bolster its content offerings, Netflix has also been securing deals with prominent YouTube personalities, including for video podcasts. By late August, Netflix expanded the ‘Clips’ feature to additional international markets, including Italy, Spain, and Norway. The algorithmically driven feed is designed to streamline content discovery and reduce browsing friction by providing personalized, short snippets of the platform’s catalog. Future plans for the functionality include the integration of live content, genre-based filters, and podcasts. As of August 25, 2026, Netflix has launched a new mobile interface globally, including in Italy. This update aims to optimize the user experience on smartphones and tablets by focusing on shorter browsing sessions and more intuitive navigation. The rollout of the ‘Clips’ vertical video feed follows a progressive release that previously included markets such as Brazil, France, Germany, South Korea, and Mexico.

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