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[SITUATION] · [QUIET] · [CULTURE]
2 clusters · 2 sources · 26 days · First seen · Last updated
Victor Victor x Nike sneaker collaboration
Overview
In July 2026, DJ Khaled was shown receiving an unreleased red version of the Victor Victor × Nike Air Force 1 sneaker, presented inside a Ferrari Challenge tire. The following month, the full six‑colorway collection—red, yellow, black, purple, green and a public‑release blue—was officially unveiled, with each pair priced at $150 and slated for staggered release through the fall and holiday season. Two colorways were already on sale, while the others were scheduled for later in 2026. A seventh royal‑blue pair was earmarked exclusively for Jay‑Z and will not be sold. The giveaway, which also included boxer Gervonta “Tank” Davis and Khaled’s son, highlighted the celebrity‑driven marketing approach of the collaboration.
Entities
Jay‑Z · DJ Khaled · Nike · Victor Victor · Steven Victor
Timeline
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8 days ago
[CULTURE] 2 sourcesVictor Victor x Nike Air Force 1 Sneaker Collection Unveiled with DJ Khaled GiftVictor Victor and Nike launch a Ferrari‑inspired six‑color Air Force 1 collection, debuting Aug 6 2026; DJ Khaled received the full set in a Ferrari tire presentation.
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about 1 month ago
[CULTURE] 2 sourcesDJ Khaled gets unreleased red Victor Victor × Nike Air Force 1 sneakerDJ Khaled receives an unreleased red Victor Victor × Nike Air Force 1, the third colorway of the sneaker collaboration that has already been worn by LeBron James.
Sources
hotnewhiphop.com · sneakerbardetroit.com