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2 clusters · 2 sources · 26 days · First seen · Last updated

Victor Victor x Nike sneaker collaboration

Overview

In July 2026, DJ Khaled was shown receiving an unreleased red version of the Victor Victor × Nike Air Force 1 sneaker, presented inside a Ferrari Challenge tire. The following month, the full six‑colorway collection—red, yellow, black, purple, green and a public‑release blue—was officially unveiled, with each pair priced at $150 and slated for staggered release through the fall and holiday season. Two colorways were already on sale, while the others were scheduled for later in 2026. A seventh royal‑blue pair was earmarked exclusively for Jay‑Z and will not be sold. The giveaway, which also included boxer Gervonta “Tank” Davis and Khaled’s son, highlighted the celebrity‑driven marketing approach of the collaboration.

Entities

Jay‑Z · DJ Khaled · Nike · Victor Victor · Steven Victor

Timeline

  1. 8 days ago

    [CULTURE] 2 sources
    Victor Victor x Nike Air Force 1 Sneaker Collection Unveiled with DJ Khaled Gift

    Victor Victor and Nike launch a Ferrari‑inspired six‑color Air Force 1 collection, debuting Aug 6 2026; DJ Khaled received the full set in a Ferrari tire presentation.

  2. about 1 month ago

    [CULTURE] 2 sources
    DJ Khaled gets unreleased red Victor Victor × Nike Air Force 1 sneaker

    DJ Khaled receives an unreleased red Victor Victor × Nike Air Force 1, the third colorway of the sneaker collaboration that has already been worn by LeBron James.

Sources

hotnewhiphop.com · sneakerbardetroit.com