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[SITUATION] · [ACTIVE] · [BUSINESS]
2 clusters · 9 sources · 9 days · First seen · Last updated
Video game digital storefront sales
Overview
In mid-September 2026, digital storefronts including the PlayStation Store and Nintendo eShop began hosting sales on various major video game titles. Initial discounts featured games such as Cyberpunk 2077, Street Fighter 6, and The Legend of Heroes: Trails in the Sky the 1st, with many offers set to expire around September 23.
By late September, the sales expanded into broader seasonal events. Sony Interactive Entertainment launched its ‘Asobi no Aki Sale’, offering up to 80% off on over 1,800 titles for PlayStation 4 and PlayStation 5, including Gran Turismo 7 and Final Fantasy VII Rebirth. Concurrently, SEGA initiated a ‘September Special Sale’ on both PlayStation and Nintendo platforms, featuring titles like Metaphor: ReFantazio, with most promotions scheduled to continue through early October.
On September 24, major publishers expanded these large-scale digital sales across the PlayStation Store, Nintendo eShop, and Steam. Square Enix introduced an autumn sale and a Tokyo Game Show sale, discounting titles such as ‘Final Fantasy X/X-2 HD Remaster’, ‘Dragon Quest VII Reimagined’, ‘Kingdom Hearts: Melody of Memory’, and ‘NieR:Automata’. Bandai Namco Entertainment launched promotions with discounts reaching up to 87% on games including ‘SYNDUALITY: Echo of Ada’ and ‘Code Vein II’. Additionally, Sega and Atlus continued seasonal promotions for ‘Metaphor: ReFantazio’, ‘Like a Dragon Kiwami 3’, and ‘Shin Sakura Taisen’. Sony’s ‘Play Autumn Sale’ continued to feature over 1,800 titles, including ‘Gran Turismo 7’ and ‘Starfield’, with discounts of up to 80%.
Entities
Sony Interactive Entertainment · Nintendo eShop · Nintendo · CD Projekt RED · PlayStation Store
Timeline
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1 day ago
[BUSINESS] 7 sourcesMajor video game publishers launch large-scale digital salesMajor gaming companies including Square Enix, Bandai Namco, Sega, and Sony are hosting large-scale digital sales across PlayStation, Nintendo, and Steam platforms.
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10 days ago
[TECHNOLOGY] 2 sourcesVideo game sales feature Cyberpunk 2077 and Street Fighter 6Major video games including Cyberpunk 2077, Street Fighter 6, and Trails in the Sky are currently on sale via the PlayStation Store and Nintendo eShop through September 23.
Sources
appbank.net · ascii.jp · dreamnews.jp · game.watch.impress.co.jp · gamebiz.jp · gamespark.jp · inside-games.jp · nintendo-insider.com · prtimes.jp
This summary has been updated 1 time: see revision history