What changed
2026-08-06 09:05 UTC → 2026-08-08 08:35 UTC ·
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In late Late July 2026 saw Vietnamese dealers began offering launch deep discounts on a range of vehicles. Toyota announced cuts of up to 115 million dong on its Veloz Cross MPV, with regional variations and registration‑fee rebates that lifted total incentives to roughly 73‑75 million dong per unit. The model remained a strong seller, with over 5,000 units sold in the first half of the year. A few days later the discount trend spread to across the SUV segment. Mazda reduced the price of its range. Mazda’s CX‑5 by 33 million dong standard model fell to 666 million dong, VND, the lowest entry price for a cheapest C‑segment SUV. Similar inventory‑clearance promotions saw Geely, Skoda, Kia and Suzuki lower their SUV prices, creating a new, more affordable price landscape across A‑, B‑ and C‑size SUVs. In early August Mazda expanded entry, while its price‑cut campaign. exclusive version was later cleared to 762 million VND ahead of a 2026 redesign. The 2025 CX‑3 1.5 AT was offered for at 474 million dong in Hanoi, a reduction of 45‑75 million dong, making it the cheapest B‑SUV in VND, becoming the market. The CX‑5 received its deepest discount since launch, lowest‑priced B‑SUV, supported by 0 % financing for 9‑12 months and loans covering up to 69 million dong off, bringing 80 % of the price vehicle value. Other manufacturers joined the price‑war: Geely Coolray facelifts now start at 499 million VND; Skoda Kushaq’s Ambition and Style trims were cut to 499 million VND and 549 million VND; Kia Seltos 1.5 L AT lists at about 671 539 million dong, VND after dealer incentives; Suzuki Fronx’s top trim dropped to roughly 430 million VND. These discounts broaden a new, affordable landscape across A‑, B‑ and was paired C‑size SUVs and intensify competition with 0 % financing for 9‑12 months models such as the Toyota Yaris Cross, Honda HR‑V, Ford Territory and high‑loan coverage. Kia Sportage. The CX‑5 has aggressive pricing also lost its top spot in the C‑SUV segment reflects a clearance of older VIN stock to make room for upcoming models, notably Mazda’s third‑generation CX‑5. Meanwhile, the electric VinFast VF7, highlighting VF7 has overtaken the CX‑5 as the leading C‑SUV, underscoring a market shift toward electrified models in Vietnam’s automotive market. vehicles.