[REVISION HISTORY]

Vietnam tourism policy shift and industry growth

Updated 49 times since CLSTR started tracking revisions of this situation.

What changed

2026-10-25 13:28 UTC → 2026-10-26 05:33 UTC · added ~~removed~~

Vietnam’s tourism sector is undergoing a strategic transformation following Resolution 26-NQ/TW, which aims to establish tourism as a “spearhead economic sector.” Under Resolution 263/NQ-CP, the government seeks to position Vietnam among the top three tourism markets in Southeast Asia by 2030, targeting a 10–12% contribution to national GDP. To achieve this, the government plans to attract 45 to 50 million international visitors and 160 million domestic tourists by 2030, ~~focusing on high-value segments such as wellness, MICE,~~ with total revenue projected to reach between 80 and ~~digital transformation.~~ 90 billion USD. The sector has shown significant momentum. In 2025, Vietnam welcomed approximately 21.2 million international visitors, a 20.4% increase from 2024. By late 2026, the industry is diversifying into specialized niches. Russian tourism has surged, with visitors exceeding 1 million in the first eight months of ~~2026—a 166% year-on-year increase.~~ 2026. Additionally, the country is emerging as a premier global golf destination, with over 50 new projects under development. Recent developments emphasize sustainable growth and localized experiences. In ~~Quang Ninh, resorts are integrating indigenous elements,~~ Hoi An, the ‘Làng Củi Lũ’ initiative uses driftwood for artistic sculptures, while ~~Dong Thap~~ Sa Dec is ~~combining sports~~ expanding into eco-tourism and ~~culture,~~ golf turf production. Large-scale cultural events, such as ~~the VPBank Music Marathon 2026, to boost visitor revenue. Regional strategies~~ a BigBang concert in Hanoi, have become significant economic drivers for the ~~Central~~ night-time economy. Provinces like Phu Tho and ~~Central Highlands~~ Thai Nguyen are ~~leveraging Cham~~ also integrating cultural heritage, such as Hat Xoan singing and ~~Raglai heritage alongside agricultural models~~ tea culture, into high-end hospitality models. To further boost revenue, the Vietnam National Authority of Tourism and the Ministry of Industry and Trade have partnered to develop shopping tourism. This includes piloting luxury outlet villages and duty-free shops in cities like ~~durian orchards.~~ Hanoi, Ho Chi Minh City, and Da Nang through 2030. International recognition ~~has also increased;~~ remains strong; Lonely Planet named Vietnam a top four autumn destination for 2026, and Condé Nast Traveler highlighted two Vietnamese rail routes among the world’s 20 most beautiful train journeys. Furthermore, the German market is expanding, with nearly 240,000 visitors in the first nine months of 2026, a 16.1% increase from the previous year. 2026.

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