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Vietnamese travel trends and Da Nang tourism growth

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2026-10-17 13:35 UTC → 2026-10-18 11:48 UTC · added ~~removed~~

Vietnamese travel trends show a strong preference for coastal cities and Asian urban hubs. Data from Agoda’s 2026 Travel Outlook Report identifies Da Nang as the most searched domestic destination, followed by Nha Trang, Da Lat, Vung Tau, and Ho Chi Minh City. Internationally, Bangkok leads searches, followed by Seoul, Singapore, Tokyo, and Bali. Culinary experiences motivate 35% of travelers. By late August 2026, tourism patterns shifted toward digital transformation. The Vietnam National Authority of Tourism updated vietnam.travel to emphasize culture, nature, and wellness. For the National Day holiday (August 29 to September 2), Da Nang remained the top domestic search, while Thai travelers increasingly chose Da Nang for long-term stays of 30 nights or more, driven by ‘bleisure’ travel. By October 2026, Da Nang’s tourism surge began significantly impacting the local economy. In the first nine months of the year, the city’s retail and consumer service revenue reached 235,910 billion VND, a 25% year-on-year increase. Tourism revenue rose 16.5% to 4,028 billion VND, serving over 17 million visitors. This growth has strained commercial real estate; supply remains limited, with average rental prices reaching 29.8 USD per square meter per month. To further modernize, Da Nang is piloting a crypto asset regulatory sandbox to integrate digital finance with tourism. Supported by National Assembly resolutions, the city aims to use blockchain and new technologies to enhance tourist experiences. Six entities have already been granted sandbox licenses under the management of the Department of Science and Technology. In mid-October 2026, the city hosted the Da Nang International Tourism Festival (DITF 2026) under the theme ‘Connecting Partners, Creating Future.’ The event brought together over 1,500 delegates, including 150 international and 400 domestic buyers.

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