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Virgin Australia industry partnerships and brand recognition

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2026-09-04 00:09 UTC → 2026-09-11 10:01 UTC · added ~~removed~~

Virgin Australia has engaged in several high-profile industry developments in Australia. The airline was named the Domestic Airline Partner of the Australian Travel Industry Association (ATIA), a role that includes supporting advocacy efforts and sponsoring events such as the 2026 National Travel Industry Awards and the Beyond Borders Travel Summit. Following these industry engagements, Virgin Australia was recognized in the 2026 Roy Morgan Trusted Brand Awards. The airline was named ‘Australia’s Most Trusted Travel & Tourism Brand’ for the fourth consecutive year, with Roy Morgan attributing the result to the company’s service quality, reliability, safety record, and value for money. Building on this brand recognition, the airline launched a new Travel Media Network to provide brands access to its approximately 21 million annual customers. The network utilizes digital, lounge, in-flight, and experiential channels. News Corp Australia’s content agency, Suddenly, has been appointed to manage advertising sales for the network, which targets over 300,000 monthly lounge visitors across seven major city airports and reaches more than 3 million monthly visitors via the airline’s website and app. Libby Minogue, Virgin Australia’s Chief Marketing and Sustainability Officer, stated that the network allows brands to connect with customers through ‘valuable touchpoints in engaging environments.’

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