WALOVI functional beverage market expansion

Guangzhou WALOVI Great Health Industry Co., Ltd. has initiated a strategy to expand its functional drink ecosystem and international presence. The company first launched two new plant-based beverages, LEGEND-KING, an energy electrolyte drink with ‘A+++ Clean-Label’ certification, and LEMULI, a berry-based juice for children’s eye health. These products utilize natural ingredients like ginseng and coffee bean extracts without synthetic additives.

Following these product launches, WALOVI established an international headquarters in Singapore to serve as a global operations hub for brand promotion and investment. The company has begun expanding into the Southeast Asian market, unveiling its ‘X-Hero natural energy electrolyte drink’ outside of China. To support this regional growth, WALOVI entered into several strategic partnerships, including a research collaboration with Nanyang Technological University, a supply chain agreement with Baosteel Packaging for operations in Vietnam, Malaysia, and Cambodia, and a retail distribution deal with Sheng Sheng Food in Singapore.