[REVISION HISTORY]

Yellow September mental health campaign in Brazil and abroad

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2026-09-24 17:04 UTC → 2026-09-26 13:52 UTC · added ~~removed~~

Brazil continues its observance of ‘Setembro Amarelo’, a national movement for suicide prevention and mental health awareness. The 2026 theme, ‘Escutar é estar presente’ (Listening is being present), emphasizes active and empathetic listening to combat loneliness and social exhaustion. Campaign activities have expanded through legislative and local government actions. In Piauí, the ipê-amarelo tree has been established as a symbol of prevention. The Federal Senate’s Human Rights Commission has held public hearings to discuss public policies, highlighting World Health Organization data indicating over 720,000 suicides annually. Municipal efforts remain a key component. In Cuiabá, there has been increased investment in psychiatric beds and psychosocial care centers (CAPS). Recent expansions include Pindamonhangaba, which is increasing its mental health network capacity to accommodate over 4,700 new appointments in psychology, psychiatry, and pediatric neurology over the next year. In Várzea Grande, the Jardim Santa Isabel Family Health Unit organized interactive sessions involving physical exercise and emotional release. Newer initiatives include the expansion of the Projeto Curare in Salvador, where the Municipal Civil Guard added 50 psychology interns to increase free psychological and social assistance capacity. In Itapecerica, the municipal health department is launching the ‘Consultório de Rua’ initiative to provide humanized care in public spaces. Recent developments include the inauguration of the CAPS III Samaúma in Rio Branco, providing 24-hour care and overnight hospitality for intensive monitoring. In Congonhas, the ‘Vozes que Acolhem, Vidas que Importam’ event utilizes lectures and performances to support a municipal suicide prevention program. In Limeira, Pátio Limeira Shopping is partnering with the AmaraMente clinic to offer psychological guidance and emotional support. Localized implementation continues with awareness campaigns in Arroio do ~~Sal~~ Sal, Taubaté, and ~~Taubaté.~~ Guarapuava. Recent ~~updates indicate that mental health~~ activities include an awareness ~~through the ‘Yellow September’ campaign is also being actively promoted~~ session in ~~Guarapuava.~~ Tarouca, Portugal, where psychologist Gabriela Kiefe discussed recognizing warning signs and the importance of ‘psychological literacy’.

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