1. FC Köln expands marketing through Uber partnership and kit updates

1. FC Köln Managing Director Philip Liesenfeld has detailed the club’s recent marketing and sponsorship developments. A key highlight is a new partnership with Uber, which Liesenfeld noted is particularly relevant for a Bundesliga club that requires significant mobility.

Liesenfeld also addressed the club’s strategy to balance tradition with modernization. This includes the use of special edition jerseys and a recent switch in kit supplier from Hummel to Adidas, which has generated high expectations and record sales. Additionally, Liesenfeld discussed the contract extension of Said El Mala, noting that the club's management was initially uncertain about the player's decision to stay.