7UP introduces lime-led reformulation and new branding

7UP is undergoing its most significant brand evolution in over 15 years, centered on a lime-led reformulation of its products. Keurig Dr Pepper announced that the new ‘7UP Lime Lemon’ profile will be applied to 7UP Regular, 7UP Zero Sugar, Cherry 7UP, and Cherry 7UP Zero Sugar.

The decision follows consumer testing indicating a preference for a more lime-forward flavor profile. The company aims to differentiate itself within the $5 billion lemon-lime carbonated soft drink category and attract younger demographics. According to Keurig Dr Pepper’s State of Beverages 2026 Trend Report, 72% of Generation Alpha and Generation Z consumers gravitate toward citrus-forward flavors.

In addition to the recipe changes, the brand is introducing a refreshed visual identity. This includes a vertical logo, bolder colors, and a revised package design. The rollout is expected to begin nationwide in mid-August, supported by the ‘Flip the Sip’ multiplatform marketing campaign.