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2 clusters · 8 sources · 7 days · First seen · Last updated

7UP brand reformulation and rebranding

Overview

Keurig Dr Pepper is implementing a major brand evolution for 7UP, marking its first significant change in over 15 years. The update focuses on a permanent recipe reformulation that shifts toward a ‘lime-forward’ flavor profile by reducing lemon content. This change applies to 7UP Regular, 7UP Zero Sugar, Cherry 7UP, and Cherry 7UP Zero Sugar.

The strategic move aims to attract younger demographics, specifically targeting Generation Z and Generation Alpha. Research cited in the company’s ‘State of Beverages 2026 Trend Report’ indicates that 72% of these consumers prefer citrus-forward flavors.

Alongside the recipe changes, the brand is introducing a refreshed visual identity, including a vertical logo, bolder colors, and revised packaging. The rollout is scheduled to begin nationwide in mid-August, supported by a multiplatform marketing campaign titled ‘Flip the Sip’ to help the brand compete within the $5 billion lemon-lime category.

Entities

7UP · Drew Panayiotou · Keurig Dr Pepper · Sprite · Coca-Cola

Timeline

  1. 26 days ago

    [BUSINESS] 2 sources
    7UP introduces lime-led reformulation and new branding

    7UP is launching its first major reformulation in 15 years, introducing a lime-forward recipe and new visual identity to target younger consumers in the $5 billion lemon-lime soda category.

  2. about 1 month ago

    [BUSINESS] 6 sources
    7UP announces first major brand evolution in 15 years

    7UP is launching its first major brand evolution in 15 years, introducing a lime-forward recipe and new visual identity to target Gen Z and Gen Alpha consumers starting in mid-August.

Sources

cookist.com · foodbeast.com · keurigdrpepper.com · krdo.com · localnews8.com · nbcpalmsprings.com · supermarketnews.co.nz · vendingmarketwatch.com