AB Vassilopoulos reaches 2 billion euro turnover amid franchise expansion plan

AB Vassilopoulos has reached a turnover milestone of 2 billion euros, following a 3.5% growth in 2025. Despite this revenue increase, the company reported a pre-tax loss of 25 million euros for the year, marking its fifth consecutive year of losses. Brand President Nikos Lavidas attributed the negative cash flow and accounting results to significant investments in store conversions and asset write-offs totaling 24 million euros.

The retailer is implementing a strategic shift toward a franchise-heavy model. The company aims to expand its total network to 900 stores by 2028, with a target composition of approximately 700 franchise locations and 200 corporate-owned stores. This represents a significant change from its current structure of roughly 230 corporate and 470 franchise outlets.

To support this transition and modernize its infrastructure, the company plans annual investments of approximately 50 million euros. These funds are directed toward store renovations, green technology such as energy-efficient refrigeration, and expanding its presence in local neighborhoods and e-commerce channels.