ABBank implements digital self-service at bank branches

ABBank is implementing a digital transformation project aimed at enhancing the in-branch customer experience through self-service technology. Under this initiative, customers can perform suitable transactions using digital devices such as tablets or CRM systems rather than waiting for a teller to complete the entire process.

The model combines self-service capabilities with active professional guidance. Financial Investment Advisors (FIA) greet customers, assess their needs, and direct them to self-service areas. While customers take the lead in operating the devices to increase flexibility and save time, staff remain available to provide step-by-step assistance, ensuring that those unfamiliar with digital tools can still navigate the process comfortably.