Abercrombie & Fitch Debuts Fall 2026 Denim Campaign Highlighting New York Roots

Abercrombie & Fitch unveiled its Fall 2026 denim campaign, "Denim Made Iconic," to celebrate the brand’s New York origins dating back to 1892. The campaign was photographed by New York‑based Cass Bird and shot on location in SoHo streets and subway cars. It stars model‑actress Emily Ratajkowski, model Paloma Elsesser and New York Giants players Jaxson Dart and Malik Nabers.

Brand president Corey Robinson said the collection reinterprets denim through self‑expression, authenticity and the energy of the city. The line includes 120 styles for men and women, ranging from high‑rise wide‑leg, barrel and low‑rise ultra‑loose jeans for women to a relaxed straight fit and baggy jean for men, all featuring new garment‑dyed fabrics. Sizes run from 23 to 39.

The denim collection launches online on July 30, 2026 and will be available in Abercrombie & Fitch stores worldwide.