Abercrombie & Fitch denim campaign 2026

Abercrombie & Fitch launched its Fall 2026 denim line, "Denim Made Iconic," on July 30, 2026. The collection, inspired by the brand’s New York heritage, features 120 styles for men and women, ranging from high‑rise wide‑leg jeans to relaxed straight fits, all made from new garment‑dyed fabrics and available in sizes 23‑39.

The campaign was photographed by New York‑based Cass Bird and shot on location in SoHo streets and subway cars. It stars model‑actress Emily Ratajkowski alongside model Paloma Elsesser and New York Giants players Jaxson Dart and Malik Nabers. Ratajkowski, also the face of the campaign, used the occasion to share personal updates on social media, including reflections on her recent divorce, her experience as a single mother, and a new relationship with filmmaker Romain Gavras. She highlighted a shift toward clothing that feels lived‑in and authentic, emphasizing comfort over fleeting trends.

The denim line debuted online and in Abercrombie & Fitch stores worldwide, marking a promotional push that ties the brand’s historic New York roots to contemporary self‑expression.