Absolut Vodka unveils new Artist Edition designed by KAWS

Pernod Ricard has unveiled a new limited-edition Absolut Vodka Artist Edition designed by the contemporary artist KAWS, also known as Brian Donnelly. The collaboration features the artist’s signature ‘XX’ motif and ‘CHUM’ character on the front of the iconic apothecary-shaped bottle, while the back displays an original painting created specifically for the project.

This partnership continues Absolut’s long-standing tradition of collaborating with artists, following previous works by figures such as Andy Warhol and Keith Haring. The Brooklyn-based artist’s work is intended to bridge the gap between fine art and popular culture. The edition was presented internationally on October 1 and is available through various channels, including major grocers and online retailers.