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Pernod Ricard

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Situations

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Global whisky industry developments

12 clusters · 22 sources · last updated

Latest: New aged single malt releases from Ardbeg and Benromach

The global whisky industry continues to see diverse product launches and brand developments across several regions. In South Africa, Metanoia Whisky has released a single cask matured in red wine and Oloroso sherry casks

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Scotch whisky industry market trends

4 clusters · 11 sources · last updated

Latest: Blended Scotch producers seek to revitalize declining U.S. market

The Scotch whisky industry continues to navigate shifting consumer preferences through seasonal initiatives and strategic market expansions. The Scotch Malt Whisky Society (SMWS) recently launched its ‘Whisky Equinox’ to

[QUIET] [BUSINESS] [IT]

Beverage brand promotional activities in Italy

2 clusters · 5 sources · last updated

Latest: Non-alcoholic beverage brands launch promotional campaigns in Italy

Beverage brands are conducting various promotional activities and market entries in Italy, with a significant focus on Milan. Initial activities included brand-specific events such as Altos Tequila hosting masterclasses

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Economic and labor trends in France and Quebec

2 clusters · 4 sources · last updated

Latest: Employment trends show job losses in Quebec and rising absenteeism in France

Economic and labor indicators in France and Quebec have shown various fluctuations throughout late 2026. In the financial sector, markets in France and Quebec exhibited divergent trends. While France saw significant vol

[QUIET] [BUSINESS] [AU] [CA] [GB]

Global ready-to-drink beverage market innovation

2 clusters · 4 sources · last updated

Latest: RTD beverage market sees innovation in UK and Australia

The ready-to-drink (RTD) beverage market is experiencing growth and innovation driven by consumer demand for convenience, seasonal variety, and sophisticated flavor profiles. In North America, brands such as 10 Barrel B

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Absolut Vodka KAWS artist collaboration

2 clusters · 9 sources · last updated

Latest: Absolut Vodka unveils new Artist Edition designed by KAWS

Absolut Vodka has launched a limited-edition Artist Edition in collaboration with contemporary artist KAWS, also known as Brian Donnelly. The design features the artist’s signature ‘XX’ motif and ‘CHUM’ character on the

[QUIET] [BUSINESS] [ES] [AU] [DE]

Global alcohol industry faces structural decline

4 clusters · 18 sources · last updated

Latest: European beverage market shifts toward healthier non-alcoholic options

The global alcohol industry is facing a period of structural decline, with analysts comparing the sector’s declining valuations to the ‘big tobacco’ era. While previous shifts were attributed largely to Generation Z, cur

[QUIET] [BUSINESS] [IN] [CA] [IE]

Global and Indian spirits market trends

2 clusters · 5 sources · last updated

Latest: Global spirits market sees 3% volume decline in 2025

The global spirits market is undergoing a period of transformation characterized by a shift toward premiumization and polarized growth. In 2025, global spirits volumes declined by 3%, though the market remained largely s

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