Italian clubs roll out 2026‑27 season ticket campaigns

Several Italian football clubs have launched their season‑ticket campaigns for the 2026‑27 season. Palermo (Serie B) started its campaign on 16 July with a maximum of 17,000 tickets, a family Promo and a €2 contribution per ticket to its “Palermo in the Community” project. Juventus reported that 85 % of its previous‑season holders renewed their tickets, with the North 1 and South 1 sectors already sold out and Premium seats near sold‑out. Milan introduced two subscription tiers – Classic and Plus – together with a new MyTickets app and a dedicated Milan Club product. Other clubs, including Campobasso, Novara, Union Brescia, Pisa and several Serie B teams, opened their pre‑sale phases in mid‑July, outlining price tables, early‑bird discounts for existing holders and family‑friendly options. The campaigns generally run from July through August, culminating in a free‑sale period before the start of the league season.