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15 clusters · 61 sources · 43 days · First seen · Last updated

Categories: SPORTS

Italian clubs expand 2026/27 ticket subscriptions

Entities: Marco Turati · Genoa C.F.C. · Spezia Calcio · Deportivo La Coruña

Overview

Foreign investors deepened their stakes in Italian sport in summer 2026, prompting a wave of ticket‑subscription campaigns across Serie A, Serie B and lower‑division clubs. Initiatives featured modest price hikes, family‑friendly discounts and new digital offerings. Clubs such as Juventus, Milan, Napoli, Hellas Verona, Lazio, Palermo, Empoli, Campobasso, Union Brescia, Sampdoria, Roma, Genoa and Inter reported strong renewal rates, early‑bird deals and premium‑seat sell‑outs. Volleyball side Cucine Lube Civitanova kept prices steady while highlighting hospitality benefits, and Napoli Basketball continued its three‑phase “DNA – Born in Naples, Back in Europe” campaign. The rollout now includes smaller sides. Akademia Sant'Anna in Sicily launched its 2026/27 subscription drive with Denny Napoli as testimonial, offering tickets from €65 for reduced seats to €179 for full‑price tribune seats and promoting a partnership with The Screen Cinema to enhance the experience at the Pala Rescifina venue. In Tuscany, FC Pistoiese opened its campaign under the slogan “Non sarai mai sola,” emphasising community bonds and providing discounted season tickets and promotional benefits. All campaigns continue to be coordinated through the Vivaticket platform. In late July, Serie A club AS Roma reported 37,000 season‑ticket renewals, approaching its 40,000‑ticket target and near sell‑out, alongside a 65 % surge in sales of its new 2026/27 home kit. Serie B side SS Arezzo confirmed it had exceeded its goal of 4,016 subscriptions and unveiled a white second‑strip with amaranth and black details, receiving strong fan approval. Genoa C.F.C. announced 13,000 season‑ticket subscriptions ahead of a pre‑sale ending 8 August, offering a premium “Unica” package with unlimited seat exchanges and a €15 bar voucher. Spezia Calcio sold 2,200 tickets in its first phase and will launch a free‑sale on 2 August as the club, fresh from Serie C successes, readies for the 2026/27 season.

Timeline

  1. 6 days ago

    [SPORTS] 2 sources
    Genoa and Spezia hit season‑ticket targets ahead of new campaign phases

    Genoa’s ticket drive tops 13,000 subscriptions as the pre‑sale ends Aug 8, and Spezia reaches 2,200 season tickets with its phase closing Aug 2, both clubs gearing up for the 2026/27 season.

  2. 7 days ago

    [SPORTS] 3 sources
    Roma and Arezzo hit season‑ticket milestones ahead of new season

    Roma renewed 37,000 tickets and saw a 65% kit‑sale jump; Arezzo passed 4,000 subscriptions and unveiled a new jersey, showing robust fan support in Italy.

  3. 7 days ago

    [SPORTS] 4 sources
    Italian clubs unveil 2026/27 season subscription campaigns

    Akademia Sant'Anna and FC Pistoiese both launched 2026/27 subscription campaigns, unveiling new slogans, pricing and fan benefits to boost season ticket sales in Italy.

  4. 10 days ago

    [SPORTS] 13 sources
    Italian clubs roll out 2026/27 season ticket campaigns

    Inter, Genoa, Sampdoria, Roma, Napoli Basketball and Sangiovannese launch 2026/27 season ticket campaigns, with early sales, renewals and new discount offers.

  5. 12 days ago

    [SPORTS] 2 sources
    Italian clubs Futsal Bitonto and Benevento start new season plans

    Futsal Bitonto secured Serie A2 entry and bolstered its roster, while Benevento Calcio’s season‑ticket drive hit 1,478 subscriptions after two weeks, moving into open sales soon.

  6. 17 days ago

    [SPORTS] 6 sources
    Italian clubs launch 2026/27 ticket subscription campaigns

    Italian volleyball and football clubs have opened 2026/27 season ticket campaigns, detailing pricing, discounts and sales channels to boost fan attendance.

  7. 19 days ago

    [SPORTS] 3 sources
    Mantova football club rolls out ticket subscription plan as Serie B season begins

    Mantova 1911 launches a tiered ticket campaign with family and youth discounts and begins its Serie B season with new signings including Federico Ceccherini.

  8. 20 days ago

    [SPORTS] 18 sources
    Italian clubs roll out 2026‑27 season ticket campaigns

    Italian football clubs have begun 2026‑27 season‑ticket sales, with Palermo’s 17 000‑ticket limit, Juventus’s 85 % renewal rate, Milan’s new Classic/Plus tiers, and pre‑sale phases across Serie B teams.

  9. 22 days ago

    [SPORTS] 2 sources
    Italian football clubs launch 2026/27 season ticket campaigns

    Hellas Verona and SSC Napoli start their 2026/27 ticket campaigns in early July, offering family deals, flexible seat options and discounts for young fans.

  10. 22 days ago

    [SPORTS] 3 sources
    Italian football clubs launch subscription campaigns as fans react

    Lazio and Napoli start season‑ticket sales; Lazio faces fan boycott calls while Napoli moves to online‑only sales with unchanged prices.

  11. 24 days ago

    [SPORTS] 4 sources
    Virtus Bologna launches franchise project and new season‑ticket campaign

    Virtus Bologna unveiled a €50 million franchise plan for EuroLeague expansion and opened a season‑ticket campaign with locked prices, playoff guarantees and venue split between the new Fiera arena and PalaDozza

  12. 29 days ago

    [SPORTS] 2 sources
    Italian clubs launch new season ticket subscription campaigns

    Fortitudo Bologna and Frosinone Calcio unveiled new season‑ticket campaigns, detailing pricing, phases and sponsor goals to fill stadiums.

  13. 29 days ago

    [SPORTS] 2 sources
    Frosinone Calcio sold 80% to US fund Clara Vista, president Stirring remains

    Frosinone Calcio sold 80% to US fund Clara Vista for €41.5 m; founder‑president Stirpe keeps 20% and remains president, aiming to boost squad and facilities.

  14. about 1 month ago

    [SPORTS] 3 sources
    US fund Clara Vista backs Frosinone; Newport Holdings takes over Trieste basketball

    US fund Clara Vista moves to invest in Serie A club Frosinone, while Newport Holdings acquires majority of Cotogna Sports, naming Connor Barwin as president of Pallacanestro Trieste.

  15. about 2 months ago

    [SPORTS] 2 sources
    Frosinone and Fortitudo pursue key renewals in Italian summer market

    Frosinone aims to renew key contracts ahead of Serie A, while Fortitudo Bologna banks on power hitter Federico Celli to chase the baseball league title.

Sources

alessioporcu.it · alfredopedulla.com · bitontoviva.it · blunote.it · bolognabasket.it · buoncalcioatutti.it · ca.sports.yahoo.com · calcionapoli1926.it · calcionapoli24.it · calciotoscano.it · centropagina.it · clubdoria46.it · cronachedi.it · forzaroma.info · forzatreviso.it · genovatoday.it · gonfialarete.com · halgan.net · ilclandestinogiornale.italiasera.it · ilgazzettinodigela.it · ilgazzettinonuovo.it · ilrestodelcarlino.it · ilroma.net · insiciliareport.it · juventusnews24.com · lacronaca24.it · larno.ilgiornale.it · legavolleyfemminile.it · liguria24.it · lortica.it · m.trivenetogoal.it · m.tuttojuve.com · mantovauno.it · messaggeromarittimo.it · messinasportiva.it · milannews.it · milannews24.com · molisetabloid.it · novarafootballclub.it · parabens.com.br · pianetaempoli.it · quandofacundoroncaglia.it · radiogold.it · rivistalaroma.it · sanniosport.it · sempremilan.com · senzalinea.it · sportal.it

This summary has been updated 1 time: see revision history