AceKid promotes transparency in infant formula production

Chef Arnold Poernomo and brand ambassador Denny Sumargo have emphasized the importance of transparency in the production of infant formula. During the Willow Baby Expo 2026 in Surabaya, Poernomo advised parents to look beyond marketing jargon and nutritional labels to understand the origin of ingredients and the quality of production processes.

To support this message, AceKid launched the #CekTransparansiAceKid campaign through the Ace Fresh Journey program. This initiative invited over 30 Indonesian parents to visit the FEIHE AceKid Qiqihar production ecosystem and Smart Factory in Harbin, China. The visit allowed participants to observe the entire lifecycle of the product, from dairy farming and fresh milk collection to manufacturing and quality control, reinforcing the brand's message that fresh milk leads to better nutrition.