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2 clusters · 4 sources · 7 days · First seen · Last updated

FEIHE AceKid production transparency campaign

Overview

FEIHE AceKid has launched the #CekTransparansiAceKid campaign, an initiative designed to demonstrate production transparency to parents. Through the Ace Fresh Journey program, over 30 Indonesian parents, experts, and brand ambassador Denny Sumargo were invited to observe the company’s production ecosystem in China.

The tour included visits to FEIHE dairy farms in Qiqihar and a smart factory in Harbin. Participants observed the complete production cycle, ranging from milking processes and fresh milk collection to manufacturing and quality control. At the Qiqihar farms, specific environmental conditions, such as temperature and music, are used to maintain a calm atmosphere for the cows.

Marketing Director Lucky Zheng stated that the initiative aims to provide parents with a comprehensive understanding of product quality and safety that goes beyond packaging labels. The campaign seeks to validate the brand’s principle of ‘From Fresh Milk, Better Nutrition’ by showcasing the direct journey from the farm to the finished formula.

Entities

Harbin · Denny Sumargo · Qiqihar · Arnold Poernomo · FEIHE AceKid Indonesia

Timeline

  1. [BUSINESS] 2 sources
    FEIHE AceKid showcases production transparency in China

    FEIHE AceKid launched the Ace Fresh Journey campaign, taking Indonesian parents to its farms and smart factories in China to demonstrate production transparency and quality control.

  2. [HEALTH] 2 sources
    AceKid promotes transparency in infant formula production

    Chef Arnold Poernomo and AceKid advocate for transparency in infant formula, encouraging parents to verify ingredient origins and production processes beyond simple nutritional labels.

Sources

disway.id · jawapos.com · jpnn.com · radarbandung.id