Adam Mitch and Eudora launch limited-edition cinnamon makeup collection

Content creator Adam Mitch has partnered with the cosmetics brand Eudora, part of Grupo Boticário, to launch a limited-edition collection centered around a specific “cinnamon” shade. The collaboration follows a multi-year social media saga in which Mitch documented her search for a versatile earthy tone that balances red and warm brown hues, a journey that garnered over 37 million views on TikTok.

The collection features a three-product “lip combo” designed to recreate the sought-after shade. The lineup includes the Matte Supreme Liquid Lipstick, a velvet-textured matte formula; the Kiss Me Cinnamon Lip Gloss, which provides a non-sticky vinyl finish; and a multifunctional cinnamon lip liner. The products were co-created with Eudora’s innovation team to ensure the specific pigment and texture requirements were met.