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Grupo Boticário

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Situations

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Niche perfume market trends and personal identity

11 clusters · 35 sources · last updated

Latest: Fragrance industry shifts toward bespoke and mood-based scents

By late September 2026, the fragrance market continues to evolve through a focus on personal identity, digital discovery, and the blurring of traditional scent boundaries. While the niche segment remains defined by creat

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ChatGPT expands tools, ads, and drives retail traffic

18 clusters · 76 sources · last updated

Latest: ChatGPT optimization and brand monitoring tools compared

By late July 2026, OpenAI’s ChatGPT was rapidly expanding beyond chat. On July 20, the Custom GPT feature allowed organizations to embed brand policies and product data, prompting reports of significant small business ad

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