ADGM Updates Commercial Permits Framework for Sales and Promotions

The Registration Authority of the Abu Dhabi Global Market (ADGM) has issued new regulations and comprehensive guidance that refresh its Commercial Permits framework for sales and promotional activities. The updated rules set clear, unified requirements for a range of activities—including temporary discounts, clearance sales, instant‑prize campaigns, prize draws, product launches and promotional stands—while simplifying the application process through the Access ADGM portal.

The changes aim to give businesses greater legal certainty, accelerate permit processing and strengthen consumer protection by promoting transparency, accountability and responsible promotional practices. ADGM RA also gains clearer supervisory powers to monitor compliance and enforce violations. The initiative was presented by H.E. Rashed Al Blooshi, Chief Executive Officer of ADGM Registration Authority.