Adidas and ASOS launch Collection 04, debuting first menswear line

Adidas Originals and ASOS have released their fourth joint release, called Collection 04. The capsule, launched exclusively on ASOS on 29 July 2026, expands the partnership by adding a 17‑piece menswear line for the first time, alongside a womenswear assortment featuring neutral tones, tailored blazers and sport‑inspired pieces.

The collection is fronted by professional boxer and model Ramla Ali and draws on Adidas' heritage three‑stripe sportswear while incorporating ASOS' British‑style perspective. Highlights include a black pinstripe waist‑cinch blazer, check‑pattern tracksuits, and a range of fabrics from satin‑trim camis to suiting‑inspired joggers. Prices range from £35 to £120 and sizes run from XS to 2XL.

The collaboration, first launched several years ago, has repeatedly sold out quickly, generating strong buzz on social media and positioning the partnership as a notable example of sport‑fashion convergence.