Adidas Originals‑ASOS collaboration

In July 2026 Adidas launched Originals Sport, its first women‑focused training line, and continued expanding its partnership with online retailer ASOS. The joint venture’s fourth installment, previewed to ASOS loyalty members on 29 July and released worldwide on 30 July, added a new women’s range and introduced the brand’s first menswear items. The women’s line was fronted by boxer‑model Ramla Ali, while footballer Noni Madueke fronted the men’s pieces. The collection featured muted neutral tones, tailored items such as a pinstripe blazer, and British‑fashion influences, with AI‑powered virtual try‑on in the ASOS iOS app.

A later release on 29 July 2026, branded Collection 04, expanded the partnership with a 17‑piece menswear capsule alongside the existing women’s assortment. This capsule highlighted heritage three‑stripe sportswear re‑interpreted through ASOS’s British‑style lens, offering items from a black pinstripe waist‑cinch blazer to check‑pattern tracksuits and suiting‑inspired joggers. Prices ranged from £35 to £120, sizes from XS to 2XL, and the launch generated strong social‑media buzz, reinforcing the collaboration as a prominent example of sport‑fashion convergence.