Adidas reveals 19 priority clubs for 26-27 global campaign

Adidas has launched its 26-27 global campaign, titled ‘we are so back’, to showcase its 19 priority partner clubs in their new home kits. The campaign uses a unified studio photoshoot featuring athletes and ambassadors to highlight the brand’s most valued football clubs across different continents.

The selection includes six elite European clubs: Real Madrid, Arsenal, Bayern Munich, Manchester United, Juventus, and Liverpool. Additionally, five American teams are prioritized, including River Plate, Flamengo, Club América, Inter Miami, and Boca Juniors.

The remaining priority clubs consist of seven mid-sized European teams—Ajax, Aston Villa, Lyon, Roma, Benfica, Newcastle United, and Fenerbahçe—and the Orlando Pirates, which is the sole African club included in the roster.