Monitor this situation.

Unsubscribe anytime.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 3 sources · 16 days · First seen 24 days ago · Last updated 8 days ago

Adidas football kit marketing campaigns

Overview

Adidas initiated its 2026-27 global campaign, titled ‘we are so back’, by identifying 19 priority partner clubs to showcase new home kits. The roster includes elite European teams such as Real Madrid and Manchester United, several American clubs including Inter Miami and River Plate, and mid-sized European teams alongside the African club Orlando Pirates.

Following this global rollout, Juventus and Adidas implemented a specific, unconventional marketing strategy for the club’s 2026/27 kits. This approach moved away from traditional announcements toward a participatory mystery, using leaks, digital clues, and fragmented content to engage fans. The campaign integrated unexpected media appearances, such as the Away Kit appearing on WWE Raw, to transform the kit reveal into an investigative digital experience.

Entities

Adidas · Luciano Spalletti · Bayern Munich · Gianluca Gazzoli · Inter Miami

Timeline

8 days ago

[BUSINESS] 3 sources
Juventus and Adidas launch mystery-based marketing for 2026/27 kits
Juventus and Adidas are using an innovative, mystery-driven marketing campaign to reveal their 2026/27 kits, turning product leaks into a participatory digital investigation for fans.
24 days ago

[BUSINESS] 3 sources
Adidas reveals 19 priority clubs for 26-27 global campaign
Adidas has unveiled its 26-27 global campaign, identifying 19 priority clubs including Real Madrid, Manchester United, and Inter Miami to feature in its new seasonal marketing and kit showcases.

Sources

footyheadlines.com · juventusnews24.com · spazioj.it