Adidas signs kit deals with Saudi NEOM SC and French Olympique de Marseille

The Saudi football club NEOM SC announced that Adidas will become its kit supplier for the 2026‑27 season, ending a partnership with Puma. The new home kit features a bright blue base with a pixel‑style geometric pattern and white accents, while the away kit is white with light‑blue wave‑like stripes.

In France, Olympique de Marseille will return to Adidas as its equipment provider from the 2028‑29 season, replacing Puma. The contract is estimated at €40‑50 million per season, roughly double the previous deal, and is seen as a major marketing boost for the club, which is regarded as a top French brand alongside Paris Saint‑Germain.

Both agreements highlight Adidas’s strategy to expand its presence in high‑profile football markets, swapping Puma for new long‑term kit partnerships.