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3 clusters · 3 sources · 33 days · First seen · Last updated

Adidas football kit partnership expansions

Overview

Adidas has secured several significant football kit partnerships, often replacing Puma as the equipment provider.

In August 2026, the company announced it would become the kit supplier for Saudi football club NEOM SC for the 2026–27 season. Additionally, the French club Olympique de Marseille is set to return to Adidas starting in the 2028–29 season in a deal estimated at €40–50 million per season.

By September 2026, Adidas expanded its reach in Europe by signing a long-term partnership with the Football Association of the Czech Republic (FAČR). This agreement ends a 33-year relationship between the Czech national teams and Puma, covering senior, women's, youth, and futsal squads. The new kits, featuring a classic red home design and a white away kit, are scheduled to debut during the senior men's team's UEFA Nations League matches against Croatia and Spain in late September and early October 2026. This transition occurs alongside a leadership change for the Czech squad, as Spanish coach Santi Denia succeeds Miroslav Koubek.

Entities

Puma · Adidas · Football Association of the Czech Republic · David Trunda · Neom SC

Timeline

  1. 5 days ago

    [SPORTS] 2 sources
    Adidas replaces Puma as Czechia national football kit supplier

    Adidas has ended Puma's 33-year tenure as the kit supplier for Czechia's national football teams, unveiling new 2026-27 kits to debut in the UEFA Nations League.

  2. 11 days ago

    [SPORTS] 2 sources
    Adidas secures long-term kit deal with Czech Republic football

    Adidas has replaced Puma as the long-term kit supplier for all Czech Republic national football teams, ending a 33-year partnership. The new collection debuts in September 2026.

  3. about 1 month ago

    [SPORTS] 2 sources
    Adidas signs kit deals with Saudi NEOM SC and French Olympique de Marseille

    Adidas will supply kits to Saudi club NEOM SC for 2026‑27 and to French Olympique de Marseille from 2028‑29, ending Puma deals and securing multi‑year contracts worth up to €50 million per season.

Sources

ceskenoviny.cz · europa.pravda.sk · footyheadlines.com

This summary has been updated 1 time: see revision history