AEON MALL expands retail presence in Vietnam

AEON MALL is implementing a continuous restructuring strategy across its Vietnamese locations to adapt to evolving consumer trends. At AEON MALL Binh Tan, the company is refreshing its retail spaces by introducing new brands and optimizing store layouts to enhance the customer experience.

In Tan Phu Celadon, ongoing transformations scheduled through 2026 will introduce various fashion, food and beverage, and lifestyle brands, including Coach, Stanley, Haidilao, and LUSH. This approach focuses on quality improvements and listening to customer needs rather than simply increasing the number of stores.

Additionally, the opening of AEON Thanh Hoa, the company’s 13th general merchandise store in Vietnam, has seen significant initial engagement. Since its opening on October 15, 2026, the facility recorded over 200,000 visitors within its first three days, offering integrated services such as childcare facilities, diverse dining options, and transparently sourced fresh produce.