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AEON retail expansion in Vietnam

Overview

AEON continues its retail expansion in Vietnam, designating the country as a priority market within its 2026-2030 Medium-Term Management Plan. The group aims to allocate approximately 60 per cent of its total ASEAN investment capital to Vietnam, with a long-term goal to triple its business scale and establish 300 stores by 2030. On October 3, 2026, AEON Vietnam opened AEON Hải Dương in Thạch Khôi ward, Hải Phòng city. As the group’s tenth shopping center in the country and its third medium-scale mall, the facility covers approximately 38,100 m². The project, representing an investment of approximately 1,180 billion VND, is designed as a “Paradise for 3-Generation Families” and has received provisional LOTUS Gold certification for green building construction. On October 18, 2026, AEON MALL Thanh Hoa officially opened, marking the brand's first presence in the North Central region. Spanning over 10 hectares with a total floor area of approximately 120,000 square meters, the facility features more than 130 stores, including brands like UNIQLO. Representing a total investment of approximately 4,157 billion VND, the mall recorded over 200,000 visitors within its first three days. Tezuka Daisuke, General Director of AEON Vietnam, noted the high consumer potential among young families. Local leaders highlighted the project as a symbol of the “comprehensive strategic partnership between Vietnam and Japan.” To adapt to evolving consumer trends, AEON is implementing a restructuring strategy focused on quality improvements. At AEON MALL Binh Tan, the company is refreshing retail spaces, while transformations at Tan Phu Celadon through 2026 will introduce brands such as Coach, Stanley, Haidilao, and LUSH. In Quang Ninh province, AEON Mall Ha Long is preparing for its opening. On October 10, 2026, the site hosted a “Gieo mầm sóng xanh” (Sowing Green Waves) tree planting ceremony and officially received the LOTUS green building certification.

Entities

AEON Vietnam · Tezuka Daisuke · Hai Duong · Aeon Group · AEON Hai Duong

Timeline

  1. [BUSINESS] 3 sources
    AEON MALL expands retail presence in Vietnam

    AEON MALL is enhancing its retail footprint in Vietnam through continuous mall restructuring and the successful launch of AEON Thanh Hoa, which drew 200,000 visitors in its first three days.

  2. [BUSINESS] 2 sources
    AEON Vietnam opens 1.2 trillion VND sustainable mall in Hai Duong

    AEON Vietnam has opened a new 1.2 trillion VND sustainable shopping center in Hai Duong, featuring solar energy and 13,000 trees.

  3. [BUSINESS] 2 sources
    AEON expands retail footprint in Vietnam with 10th shopping mall

    AEON has opened its 10th shopping mall in Vietnam, part of a plan to triple its operations by 2030 and integrate local products into its global retail network.

  4. [BUSINESS] 7 sources
    AEON MALL Thanh Hoa opens in Vietnam

    AEON MALL Thanh Hoa has opened in Vietnam, attracting over 200,000 visitors in its first three days. The 4,157 billion VND project features 130 stores and strengthens Vietnam-Japan economic ties.

  5. [BUSINESS] 4 sources
    AEON MALL Hạ Long hosts tree planting event and receives green certification

    AEON MALL Hạ Long held a tree planting event in Quảng Ninh, planting 7,000 trees and receiving the LOTUS green building certification to promote environmental sustainability.

  6. [BUSINESS] 2 sources
    AEON Vietnam expands retail network with new locations and job growth

    AEON Vietnam is expanding its retail footprint with new locations in Hai Duong, Thanh Hoa, and Ha Long, aiming to triple its scale by 2030 and create over 3,000 new jobs in 2026.

  7. [BUSINESS] 2 sources
    AEON Vietnam opens tenth shopping mall in Hai Phong

    AEON Vietnam has opened its tenth shopping mall, AEON Hải Dương, in Hai Phong. The 38,100 sqm facility features 37 specialty stores and modern tech amenities to serve the Red River Delta region.

  8. [BUSINESS] 5 sources
    AEON Mall Ha Long to open in November 2026

    AEON Mall Ha Long is set to open on November 11, 2026, featuring 140 stores and specialized tourism-themed spaces like the Sunken Garden to serve residents and visitors in Quang Ninh.

  9. [BUSINESS] 2 sources
    AEON Vietnam to open 1.18 trillion VND shopping mall in Hai Duong

    AEON Vietnam will open its tenth shopping mall in Hai Duong on October 1, 2026, following an investment of 1,180 billion VND.

  10. [BUSINESS] 2 sources
    AEON Group accelerates retail expansion in Vietnam

    AEON Group is prioritizing Vietnam in its 2026-2030 plan, aiming to triple its business scale and reach 300 stores by 2030 through rapid expansion into new provinces.

  11. [BUSINESS] 4 sources
    AEON MALL to expand in Vietnam with new centers in Thanh Hoa and Ha Long

    AEON MALL Vietnam plans to open two new shopping centers in Thanh Hoa and Ha Long by late 2026, featuring unique amenities like indoor pickleball courts and heritage-focused lifestyle spaces.

  12. [BUSINESS] 3 sources
    AEON opens first medium-scale mall in Red River Delta

    AEON Vietnam has opened AEON Hải Dương in Hải Phòng, its first medium-scale shopping center in the Red River Delta and its tenth location in the country.

  13. [BUSINESS] 3 sources
    Thanh Hoa accelerates project completion and AEON MALL opening

    Thanh Hoa is driving economic growth through administrative reforms and the upcoming October opening of the 4,100 billion VND AEON MALL shopping center.

Sources

afamily.vn · anninhthudo.vn · baogiaothong.vn · baoquangninh.vn · cafebiz.vn · cafef.vn · doanhnghiephoinhap.vn · en.vietnamplus.vn · kenh14.vn · kienthuc.net.vn · kinhdoanhvaphattrien.vn · mekongasean.vn · nhandan.vn · soha.vn · thanhnien.vn · thuonggiaonline.vn · tuoitre.vn · vietnamplus.vn · vir.com.vn

This summary has been updated 10 times: see revision history