AFC Bournemouth and Clyde FC unveil new 2026‑27 kits amid fan reactions

AFC Bournemouth launched its 2026‑27 home kit, marking a new partnership with kit maker Hummel. The shirt features classic red and black stripes with gold accents, but the return of Vitality as the principal sponsor introduced a large bright‑pink circular logo that sparked widespread fan backlash. A mock‑up suggested a cleaner gold‑text only Vitality logo would better match the kit’s design.

Clyde FC unveiled its home and away kits for the 2026‑27 season, beginning a partnership with technical supplier Terrace. The home shirt uses a black base with a subtle River Clyde pattern, red sleeve cuffs and a red collar. The away kit is white with a bold black‑red horizontal band across the chest and heritage details such as the club’s founding year, 1877.