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5 clusters · 6 sources · 50 days · First seen · Last updated

Categories: SPORTS

2026‑27 English football kit launches

Entities: Club Atlético River Plate · Hummel · AFC Bournemouth

Overview

The 2026‑27 kit unveiling season opened on 10 June 2026 with Newcastle United’s sponsor‑free black‑and‑white home shirt from Adidas. Early releases included Burnley’s claret kit with Finotive One, NEC Nijmegen’s graffiti‑style jersey and Peterborough United’s black away shirt with rose‑gold details.

AFC Bournemouth returned to Vitality as principal sponsor on 10 July, unveiling a red‑and‑black striped home kit by Hummel. The bright‑pink Vitality logo drew considerable fan backlash, with calls for a cleaner gold‑text version. Clyde FC, partnered with technical supplier Terrace, revealed a black home shirt featuring a subtle River Clyde pattern, red cuffs and collar, and a white away shirt with a bold black‑red band and the club’s founding year, 1877.

Later in July, Brentford FC announced a two‑year home kit for the 2026‑28 seasons made by Joma. The design keeps the classic red‑white stripes, adds honey‑yellow accents, and introduces Indeed as front‑of‑shirt sponsor and Cazoo on the sleeves. The club pledged price stability and a sustainability focus for the two‑year kit cycle.

On 29 July, AFC Bournemouth revealed its 2026‑27 away kit, the first shirt produced under its new long‑term partnership with Danish brand Hummel. The kit features a bold purple base overlaid with an all‑over geometric pattern, a white Hummel logo, a monochrome club crest and pink Vitality as front sponsor, plus a hidden “AFCB” graphic for supporters. In the same release window, Argentine side River Plate introduced a completely new typeface for its 2026‑27 jerseys, using sharper, angular lettering on a solid black background with a thin white outline, signalling a modern and aggressive visual direction.

Timeline

  1. 1 day ago

    [SPORTS] 2 sources
    River Plate and AFC Bournemouth unveil new 2026‑27 football kits

    River Plate launches a sharper font for its 2026‑27 kits, while AFC Bournemouth unveils a purple, geometric away shirt made by Hummel for the same season.

  2. 15 days ago

    [SPORTS] 2 sources
    Brentford FC unveils 2026‑28 home kit with Joma, adds Indeed as front sponsor

    Brentford FC launched its 2026‑28 home kit with Joma, featuring red‑white stripes, honey‑yellow details, new sponsor Indeed and a two‑year price freeze.

  3. 20 days ago

    [SPORTS] 2 sources
    AFC Bournemouth and Clyde FC unveil new 2026‑27 kits amid fan reactions

    AFC Bournemouth unveiled a new home kit that attracted fan criticism over its Vitality sponsor logo, while Clyde FC launched home and away kits for 2026‑27 with a new partnership with Terrace.

  4. 27 days ago

    [SPORTS] 3 sources
    Burnley FC unveils 2026‑27 home kit as European clubs launch new apparel

    Burnley FC unveiled its 2026‑27 home kit with new sponsor Finotive One, while NEC Nijmegen and Peterborough United also launched their 2026‑27 kits featuring artistic designs and new branding.

  5. about 2 months ago

    [SPORTS] 3 sources
    Newcastle United releases unsponsored 2026‑27 home kit

    Newcastle United launched its unsponsored 2026‑27 home kit on 10 June 2026; the Adidas design features a black‑and‑white barcode pattern, costs £85‑£120, and the club is still seeking a new sponsor.

Sources

bild.de · chroniclelive.co.uk · footyheadlines.com · nufcblog.co.uk · nurfussball.com · thekitman.co.uk