Affordable beauty products trend in Poland via social media

Affordable beauty and fragrance products are gaining significant attention in Poland, driven by social media trends and budget-friendly alternatives to luxury brands.

Action has seen a surge in popularity on TikTok due to its Atelier de Luxe Pure Rose hand soap. Users have noted that the soap, priced at 11.95 PLN, shares scent characteristics with the high-end Baccarat Rouge 540 perfume, which can cost over 1,000 PLN. While the retailer describes the product simply as a gentle hand soap with a fresh scent, social media comparisons have linked its floral-woody profile to the luxury fragrance created by Maison Francis Kurkdjian.

Additionally, Bielenda is highlighting the use of perfumed body powders as a way to extend fragrance rituals. Their Delyra Rose powder, priced at 39 PLN, offers a more discreet way to wear scent compared to traditional sprays, allowing users to apply a light, rose-scented layer directly to the skin.