Agoda's 11th Tech Camp Day Showcases Agentic AI in Bangkok

Digital travel platform Agoda hosted the 11th edition of its Tech Camp Day at the company’s One Bangkok office on 16‑17 July 2026. More than 400 high‑school and university students from 12 Thai institutions participated, bringing the programme’s total reach since its 2023 launch to over 3,700 learners.

The two‑day event emphasized a shift from chat‑based tools to practical "agentic AI" applications, offering hands‑on workshops on AI use in writing, research, planning and optimisation. Professor Yodchanan Wongsawat, Thailand’s Deputy Prime Minister and Minister of Higher Education, Science and Innovation, delivered the keynote, stressing the role of AI training in building a competitive digital economy. Agoda’s Chief Commercial Officer Damien Pfirsch highlighted the company’s commitment to linking industry expertise with education to develop the next generation of tech talent.