Agricultural innovators present new fruit and vegetable varieties in Madrid

At the Fruit Attraction event in Madrid, Spain, agricultural companies showcased new plant varieties designed to meet evolving consumer demands and supply chain requirements.

Hazera introduced a range of tomato varieties, including the Draconor, HA48294, and Montezzori red cherry tomatoes, which focus on enhanced flavor and shelf life. Other varieties presented include the yellow cherry tomatoes Summer Soul and Summer Cool, the green-brown Tentadero, and the Goutine variety. Additionally, the Nemeton variety was highlighted for its ability to reduce labor and food waste while maintaining fruit quality.

In the watermelon category, Hazera presented its ‘SeedLESS is More’ concept, featuring mini seedless varieties such as the egg-shaped Dragon Egg and the Exotica, a compact watermelon weighing between 1.8 and 2.7 kilograms.

Separately, Eurosemillas shared developments regarding strawberry cultivation through its Red Innovation Hub. The company highlighted several new strawberry varieties, including Belvedere, Adelanto, and Alturas, alongside the high-productivity Castaic variety. These innovations aim to extend growing seasons in regions like Huelva, Spain, and are being shared through international collaborations involving partners in California and South America.