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3 clusters · 7 sources · 8 days · First seen · Last updated

Fruit Attraction 2026 trade fair preparations

Overview

The Fruit Attraction 2026 horticultural trade fair in Madrid is approaching its scheduled dates of October 6 to 8. Early reports indicate the event is nearing full occupancy, with nearly 100 percent of the 162,000 square meters of exhibition space filled.

Industry focus has shifted toward the importance of logistics and supply chains to ensure product quality and international market access. The event is expected to host over 2,500 exhibitors and more than 121,000 professionals from 150 countries. Key components include specialized forums such as the International Potato Symposium and the Biofruit Congress, as well as the Innovation Hub Awards. Additionally, through the Import Promotion Desk, 24 suppliers from various African and South American nations—including Egypt, Ethiopia, Ghana, Kenya, Morocco, Senegal, Brazil, Ecuador, Colombia, and Peru—will participate to connect with European buyers.

As the fair approaches, the Spanish horticultural sector is intensifying its preparations. Intertropic, the Interprofessional Organization of Mango and Avocado of Spain, has launched a 9.2 million euro campaign titled ‘Frutas con corazón’ to promote European-grown mangoes in Spain, Italy, France, and the United Kingdom.

Key exhibitors at IFEMA Madrid include the berry cooperative Cuna de Platero, which seeks to strengthen its global position in strawberry, blueberry, raspberry, and blackberry supply. Furthermore, the brand UNIQ will present corrugated cardboard packaging solutions intended to optimize protection, logistics, and circularity in fruit and vegetable distribution.

Entities

Fruit Attraction · Cuna de Platero · Fepex · María José Sánchez · Intertropic

Timeline

  1. 4 days ago

    [BUSINESS] 3 sources
    Spanish agricultural sector prepares for Fruit Attraction 2026

    Spanish agricultural entities, including Intertropic and Cuna de Platero, are launching new campaigns and preparing for the Fruit Attraction 2026 trade fair in Madrid to promote European produce.

  2. 8 days ago

    [BUSINESS] 2 sources
    Fruit Attraction 2026 to host global horticultural industry in Madrid

    Fruit Attraction 2026 in Madrid will host over 121,000 professionals and 2,500 exhibitors, featuring 24 suppliers from Africa and South America looking to connect with European buyers.

  3. 11 days ago

    [BUSINESS] 3 sources
    Fruit Attraction 2026 nears full occupancy as industry focuses on logistics

    Fruit Attraction 2026 is nearing full occupancy, focusing on logistics and supply chains. Meanwhile, GRAMOFLOR will participate in both Fruit Attraction and Iberflora to showcase new substrate solutions.

Sources

freshplaza.com · freshplaza.es · fyh.es · kmsnews.org · portalagrochile.cl · revistamercados.com · transportexxi.com

This summary has been updated 1 time: see revision history