AI Influencer Market Surges to $6.9B in 2024, Projected $37B by 2030

The virtual influencer market was valued at about $6.9 billion in 2024 and is projected to exceed $37 billion by 2030, driven by rapid adoption across fashion, beauty, gaming and financial services. Brands are signing contracts with AI‑generated personas such as Lil Miquela, Aitana Lopez and Imma, whose engagement rates consistently outperform traditional human influencers, prompting companies to allocate dedicated budget lines and evaluate these assets with the same ROI frameworks used for conventional campaigns.

At the same time, the influencer‑marketing ecosystem has expanded, offering a range of services from discovery platforms to full‑service agencies. Notable providers include Upfluence, Grin, Aspire, CreatorIQ and The Goat Agency, each catering to different brand needs—whether it is creator vetting, campaign management, analytics or end‑to‑end execution. These tools and agencies are positioning themselves to support the growing demand for AI‑driven creator partnerships as the industry moves toward 2026 and beyond.